{"id":2433,"date":"2018-06-20T09:00:27","date_gmt":"2018-06-20T08:00:27","guid":{"rendered":"http:\/\/www.basicwaterneeds.com\/?p=2433"},"modified":"2018-06-20T09:00:27","modified_gmt":"2018-06-20T08:00:27","slug":"que-hemos-aprendido-del-enfoque-de-probar-y-comprar-en-ghana","status":"publish","type":"post","link":"https:\/\/www.basicwaterneeds.com\/es\/what-have-we-learned-of-the-try-and-buy-approach-in-ghana\/","title":{"rendered":"\u00bfQu\u00e9 hemos aprendido del enfoque Try and Buy en Ghana?"},"content":{"rendered":"<p>Estamos trabajando duro para desarrollar nuevos modelos de negocio y hemos estado probando el enfoque de prueba y compra en Ghana en un proyecto con Via Water.<br \/>\n<!--more--><\/p>\n<p>El uso de filtros de agua como tratamiento del agua en los hogares no es muy conocido en Ghana, mientras que puede ser una forma asequible y eficaz para que las familias controlen su propia agua potable y prevengan enfermedades transmitidas por el agua como la diarrea, el c\u00f3lera y la giardiasis.<\/p>\n<p>Por lo tanto, traer filtros de agua a Ghana no s\u00f3lo significa que es necesario introducir un nuevo producto, sino tambi\u00e9n un m\u00e9todo completamente nuevo para garantizar agua potable para los hogares. El proyecto, financiado por Via Water, quer\u00eda demostrar si se puede desarrollar una cadena de suministro sostenible en Ghana utilizando un enfoque innovador para llegar a la gente y convencerla.<\/p>\n<p>Lea m\u00e1s sobre el piloto en Ghana en: <a href=\"https:\/\/www.viawater.nl\/\/community\/lessons-learned-with-try-and-buy-approach-in-ghana\" target=\"_blank\" rel=\"noopener\">https:\/\/www.viawater.nl\/\/community\/lessons-learned-with-try-and-buy-approach-in-ghana<\/a><\/p>\n<figure id=\"attachment_2435\" aria-describedby=\"caption-attachment-2435\" style=\"width: 637px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/www.basicwaterneeds.com\/es\/que-hemos-aprendido-del-enfoque-de-probar-y-comprar-en-ghana\/proyectoupdate_22578_photo_2018-05-30_13_55_26\/\" rel=\"attachment wp-att-2435\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2435\" src=\"http:\/\/www.basicwaterneeds.com\/wp-content\/uploads\/2018\/06\/ProjectUpdate_22578_photo_2018-05-30_13_55_26.png\" alt=\"\" width=\"637\" height=\"939\" srcset=\"https:\/\/www.basicwaterneeds.com\/wp-content\/uploads\/2018\/06\/ProjectUpdate_22578_photo_2018-05-30_13_55_26.png 637w, https:\/\/www.basicwaterneeds.com\/wp-content\/uploads\/2018\/06\/ProjectUpdate_22578_photo_2018-05-30_13_55_26-204x300.png 204w\" sizes=\"auto, (max-width: 637px) 100vw, 637px\" \/><\/a><figcaption id=\"caption-attachment-2435\" class=\"wp-caption-text\">Enfoque de prueba y compra en Ghana<\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"<p>Estamos trabajando duro para desarrollar nuevos modelos de negocio y hemos estado probando el enfoque de prueba y compra en Ghana en un proyecto con Via Water.<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[19],"tags":[],"class_list":["post-2433","post","type-post","status-publish","format-standard","hentry","category-news"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"bwn","author_link":"https:\/\/www.basicwaterneeds.com\/es\/author\/bwn\/"},"uagb_comment_info":0,"uagb_excerpt":"We are working hard on developing new business models and have been testing the try and buy approach in Ghana in a project with Via Water.","_links":{"self":[{"href":"https:\/\/www.basicwaterneeds.com\/es\/wp-json\/wp\/v2\/posts\/2433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.basicwaterneeds.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.basicwaterneeds.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.basicwaterneeds.com\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.basicwaterneeds.com\/es\/wp-json\/wp\/v2\/comments?post=2433"}],"version-history":[{"count":3,"href":"https:\/\/www.basicwaterneeds.com\/es\/wp-json\/wp\/v2\/posts\/2433\/revisions"}],"predecessor-version":[{"id":2437,"href":"https:\/\/www.basicwaterneeds.com\/es\/wp-json\/wp\/v2\/posts\/2433\/revisions\/2437"}],"wp:attachment":[{"href":"https:\/\/www.basicwaterneeds.com\/es\/wp-json\/wp\/v2\/media?parent=2433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.basicwaterneeds.com\/es\/wp-json\/wp\/v2\/categories?post=2433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.basicwaterneeds.com\/es\/wp-json\/wp\/v2\/tags?post=2433"}],"curies":[{"name":"Gracias","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}