Introducing affordable safe drinking water solutions has to go hand in hand with awareness activities.

This is vital as many low income families are not aware of the importance of safe drinking water and more hygenic behaviour.

Offering water filters for free, does not result in a sustainable solution.

Giving away for free makes only sense during emergencies.

Without effective awareness activities no willingness to pay will be created, leading to the same situation as a shoe seller wanting to sell shoes to people that never use shoes.